INTEGRATED EXPERTISE.
FROM STRATEGY TO EXECUTION.
We develop customized strategies, partnerships, campaigns, and experiences that help brands and organizations grow, expand, and create lasting impact.
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We develop customized strategies, partnerships, campaigns, and experiences that help brands and organizations grow, expand, and create lasting impact. -
Our Core Services
Strategic Marketing
Integrated strategies that align brand positioning, market intelligence, creative execution, and measurable business objectives.
Experiential Marketing
Live activations, conventions, trade shows, corporate events, and immersive experiences that connect brands directly with audiences.
Strategic Partnerships
Connecting brands with sports organizations, entertainment properties, hospitality groups, corporations, government agencies, and industry leaders.
Government Marketing
Strategic programs supporting tourism, exports, industry promotion, investment attraction, and economic development.
Brand Development
Distinctive brand identities, narratives, and positioning designed to build recognition, relevance, and long-term growth.
Targeted Audience Sampling — T.A.S.
Curated product experiences delivered directly to selected consumer audiences, combining premium sampling, targeted fulfillment, digital engagement, and measurable campaign reporting.
“Since founding Tu-Be Global Marketing in 2007, I have believed that meaningful growth begins with the right idea, the right people, and the right partnerships.
Our work has always gone beyond creating campaigns. We help brands and organizations connect with markets, consumers, opportunities, and relationships that can move their business forward.
Nearly two decades later, that belief still guides everything we do: bringing strategy, creativity, experience, and human connection together to build brands that grow and partnerships that last.”
— Yeny-Paola Rico
Founder & President
